Is Your Marketing Strategy Out-of-Date?
Media Channels - Source: Marketo
More than 75% of the U.S. adult population is now online! Do you know where your customers are NOW or will be in the FUTURE?
By 2012 it is estimated that more than 1 billion people will be posting information online through blogs, email, social networks, and photo/ video sharing networks. The old traditional way of marketing ‘one-way or outbound’ marketing (telemarketing, direct mail, print ads, TV/radio-interruption based) is over. Today, connecting with your customers is becoming more of a challenge and the pressure on businesses to shift strategy is mounting. The age of ‘inbound’ marketing (blogging, social media, RSS, SEO/SEM, public relations-permission based) is here to stay. Businesses and non-profit organizations are now required to create compelling environments and generate original content that attracts prospects through interactive venues.
In contrast, marketing principles have not changed: Nurturing meaningful relationships is still accomplished by traditional means and still includes a dynamic process of: 1) Research 2) Planning 3) Communication, and 4) Evaluation. In today’s business environment the only difference involves the media channels we use to connect and maintain these relationships as technology allows us to expand our networks exponentially. A new business mindset is necessary to embrace this new paradigm—the only mistake a business can make in today’s economy is “inaction”.
Justine Lopez | www.BrandingAlaCarte.com | jlo@BrandingAlaCarte.com
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